No Supermarket: Week 3

No Supermarkets again this week (apart from my little tourism on Tuesday). It’s really a lot easier now than I thought it would be. It’s hardly even inconvenient, in fact it’s fun. When I go some place new I keep my head up for little shops, pop in, have a chat, browse and buy. Already my local shopkeeper calls me ‘a regular’, which is nice.

Here’s another thing. This week I met up with a friend for dinner. Normally we go down to Sainsbury’s, do some shopping and get cooking. Not this week. We went to a restaurant. Shock. More expensive, maybe, but it’s about more than just the chow – it’s the experience. That might sound like pure guff. It is. But hey, I enjoyed it.

So how was it price-wise this week? Not including the restaurant, just going on what I bought at shops and markets, here’s the comparison:

  • No Supermarkets: £23.07
  • Sainsbury’s: £18.91

As usual, there are a few discrepancies: I would have had three less avocados at Sainsbury’s – but one extra banana and a smidgen more spinach.

One thing I found is that I spend a good deal more on fruit and vegetables at local shops, compared to local markets. This explains a lot of the difference in price this week. I can get fruit and veg cheaper at local markets than at Sainsbury’s, but the shops tend to be a little more expensive. The key to getting good deals at No Supermarkets is to shop around, travel, investigate and explore. The French had it right when they called their supermarket Monoprix.

I won’t bore you with a great long list of things I bought this week, but here’s a good one:

  • 48 Ibuprofen tablets from New Cross Station Pharmacy: £2.25
  • 48 Ibuprofen tablets from Sainsbury’s: £0.84

Massive.

However, this might not be such a big win for Sainsbury’s as it first appears. The purpose of buying Ibuprofen is to kill your pain, right? It shouldn’t matter how much it costs, right? – Wrong. Dan Ariely, professor of psychology and behavioural economics at Duke University, has shown that the more you pay for your pain-killers, the more powerful their effect. You can watch a short video of Ariely here.

It’s hard to tell if paying more has worked for me, but all I can say is that my foot is much better today than it was on Friday morning, when I started taking the tablets.

1 thought on “No Supermarket: Week 3”

  1. Now, I have discovered something truly amazing this evening… I was searching on Google using the term ‘supermarket deals of the week’ (I’ll tell you why in a moment) and this page was on page 6 of the google results! I almost swollowed my cut price refried beans whole. Serious SEO player!

    This is a site you pay want to share, it features some rather bizarre supermarket offers, very amusing though… http://offeryourtrolley.blogspot.com/

What do you think?