The Elevate Awards

Every year, the Elevate festival recognises organisations and individuals who have done outstanding work in the struggle against alienation, selfishness and capital; in the struggle to liberate creativity and compassion in the name of humanity and the planet.

The Artivism Award supports creative projects as ambidextrous as Elevate, projects that use the left and right hand, both art and activism, in concert. Meanwhile, the Steiermark Award and the International Award honour the festival’s local heart and global vision.

The €1500 prize money is as welcome to the winners as the publicity granted by the Elevate stage is to all nominees.

Nominations for the Artivism Award included Hypertopia, an ambitious city planning project, NANK Wien, a revolutionary shoe factory, openArtist, a piece of open source universal creative software, and Reni Hofmuller, a musician who took the opportunity to recognise the refugee protest camp here in Graz.

Hassan, a Syrian living in the protest camp, delivered an impassioned speech to the Dom, describing his journey to Europe like “ashes blowing in the wind, while our wives and children are still in the land of death”.

The winner of the Artivism Award was Manu Luksch, an artist who studies Big Brother and the constant surveillance of CCTV cameras.

Festival chocolatier, Josef Zotter, was on stage to present the Steiermark Award and once again the breadth of local activism was an inspiration, showing that not all action must be grand in order to be revolutionary.

A food cooperative, a network for regional self-sufficiency, a homely social centre and a group dedicated to the promotion of digital data encryption were all recognised on stage with interviews and presentations. But the winners were AllerLEIHLaden, a social club based in Graz where people can swap and gift their unused objects that would otherwise collect dust.

Given this year’s Elevate theme, creative response, it is fitting that the International Award celebrated a very immediate response to perhaps the greatest political and social challenge facing European citizens today: migration.

The White Helmets are a group in Syria who respond to rescue survivors from bombed out buildings. So far, over 70000 people have been saved by their fast reactions. On stage in Austria is a video screen and on the video screen is Mohammed, the scars of war clearly marked on his face, to accept the award on behalf of the White Helmets.

“Thank you to the Austrian people and I know that you support us from your heart,” Mohammed says. “I’m so happy to feel somebody behind us.” Mohammed himself had been seriously injured and then rescued from a collapsed building before he joined the White Helmets to help others. “I should help the people because we are all human, we must help each other,” he says.

The work is not easy, of course, and the rescue missions themselves have recently been targeted by bombing. “Thank you to the people who support us,” Mohammed says. “I will make sure that the money will be for injured people and for the situation.” Applause echoes around the Dom in standing ovation.

Vandana Shiva, a bolt of colour in the darkness of the cave, picks up the threads of the Syrian story. In 2009, there was a drought in Syria, a particular tragedy in the fertile crescent where agriculture first took root. Following this drought, one million farmers were displaced. This was the first wave of refugees, forced to the cities, where they were met with violence instead of justice.

Vandana sees the parallels with the 1984 agricultural crisis in the Punjab. In the same year as the Bhopal disaster that killed 3000 people after a pesticide factory leak, Punjabi farmers protested the use of chemicals that was destroying their agriculture, just like it would destroy Syria. The protests descended into violence and the violence was recast as religious conflict: “No more about land and water, no more about farmers’ livelihoods,” Vandana says. “And exactly the same thing has happened now.”

“My own history goes back to my own mother being made a refugee by India and Pakistan being chopped up along religious lines in 1947,” Vandana explains. “A world order which is based on grabbing the last drop of water, the last inch of land and the last seed can only create refugees.”

“We’ve got a twisted mindset that labour and land are inputs into an economic process,” Vandana says. “Land is the earth, she’s not an output; she supports all life. Humans are not just labour; we are bursting with creativity, as the Elevate festival so deeply celebrates.”

But Vandana assures us that there is a way out of this economic process. “If only we align our energies and our intelligence and our hearts with the amazing creativity of nature, and, instead of seeing ourselves as conquerors and masters, we start to see ourselves as co-creators and co-producers, there is limitless abundance.”

In order to reach this abundance, however, we must come together. “As fear becomes the currency for winning the next elections, let’s hold our hands together, let our hearts touch the earth and say we will not be conquered through fear, hate and insecurity.”

Vandana shares, as she did last year, her favourite quote from Gandhi: “The earth has enough for everyone’s needs, but not for a few people’s greed.”

Elevate: Lightful! Yes! Workshop

I am currently documenting Elevate, a festival of arts and political discourse that takes place every year in Graz, Austria. This workshop brought together a roomful of creative activists to share ideas on how to give our ideas a colourful and powerful impact on society. (Follow these guys through their Twitter feeds.)

First, Mike Bonanno from The Yes Men took us on a magical mystery tour of creative protest, from the suffragettes dressing up as Ancient Greeks and Gandhi’s salt march, to bread helmets in revolutionary Egypt and the KGB’s flying penises.

“Big campaigns are won by small numbers of people,” Mike says, pointing to the US Civil Rights movement. “It wasn’t even the majority of the minority that was involved.” This is why being creative and making a big noise in the media is important: you can have a disproportionate influence on the political process. “The tendency of the media is to re-tell the same story the whole time,” Mike says. “Keep reminding them what the real story is.”

You can find a lot of Mike’s inspiration through these three resources for creative action:

Ksenia Ermoshina brings a creative perspective from a very different part of the activist world: Russia. Ksenia describes the Russian activist environment, where the police have a tendency to over-react, arresting people who protest by dancing in cathedrals, for example. This has the pleasing effect of amplifying the activists’ message.

Equally, however, Russian civil society has no repertoire of action, as you find in Europe or the States. In France, where Ksenia currently works, the activists can immediately draw on a palette of actions, from die-ins to occupations, that everyone is familiar with. They don’t have to reinvent protest every time.

Ksenia describes her adventures in adbusting, creating speech bubbles for inanimate objects like bricks: “Only for throwing at cops.” Ksenia’s inspiration is Hakim Bey, who declared that, even if only one or two people are awoken, the action is still a success. She also always insists on filming the whole process of preparing the action, whether it’s printing and posting photos of Syrian children or making a Vladimir Putin puppet, so that other people can see exactly how it was done and how they too can protest.

Ksenia’s action has a very immediate and personal element, however. Her mother, a journalist, recently lost her job at one of the few remaining independent publications in Russia. Her question for the workshop: How can we talk to more people, reach more people, in countries where regimes are becoming more authoritarian?

Bruno Tozzini comes from the very different background of advertising, a $137bn industry in the US. And yet he shows us a series of creative responses to social problems, some created by advertising agencies and all using corporate platforms, including an intercultural language exchange over Skype, an online street art exhibition using Google Maps, and the sharing through Facebook of the “invisible” stories of homeless Brazilians.

Bruno then takes us through his “four steps of making” and, in the afternoon, we launch into a workshop focussed on generating creative responses to the refugee crisis in Graz. We brainstorm together and formulate half a dozen actions that could be implemented today, from wifi sharing, a refugee hackathon and SMS skillsharing, to the simplest imaginable creative response: “Just go and say hi”.

Christian Payne is a networked storyteller. It wasn’t always thus, as he shows us through his journey from Alpine pastoralist to newspaper photographer and finally encrypted multimedia archivist. “All media is social,” he says. Christian himself promiscuously shares, not only text, but audio, video, geographic data and photos to tell the stories he encounters from Sudan to Iraq, from Twitter to Storify – from a man holding a smartphone to our ears, eyes and hearts.

Christian is a particularly big proponent of unobtrusive, lightweight, multitasking audio storytelling. He is usually to be found in some quiet corner of the Elevate festival, deep in conversation with some bright philosopher, hacker or DJ, seamlessly sharing their words and thoughts with an audience far away in time and space. He describes audio as an intelligent and intimate storytelling form, akin to reading a book, rather than watching a film.

Christian finishes with a warning about posting online. “You don’t own your image, your image belongs to popular opinion,” he says. “You can attempt control your content, but not the way people react to it.” When it comes to protecting yourself online, his advice is simple: “Connect with kindness.”

The final input of the workshop came from Charles Kriel, founder of Lightful and former game designer and circus performer. Lightful is an app that attempts to solve a problem Charles has encountered when advising NGOs on how to share their stories and get access to funding.

Charles opens, however, by discussing the tragic death at a Turkish airport of journalist Jacky Sutton, a former colleague working in the Middle East. The Turkish authorities claim that she’d missed a connecting flight, been unable to afford a new ticket and had, as a consequence, gone into the ladies’ toilet and hung herself. Charles points out that such a course of action would be ridiculous for a seasoned journalist like Jacky, who’d been working in the region for a decade.

Besides the fact that Jacky had €2400 in cash on her person when she died, enough for a dozen new plane tickets, Charles himself has experience of that same fateful flight. “I’ve missed that connecting flight,” he says. “Everybody misses that connecting flight. It’s a guarantee.”

That starting point shows how dangerous is the work of promoting a free press, particularly in the Middle East. “The region is in even more turmoil than is being reported at the moment,” Charles says. His dream is to create an app that will do some of the dangerous work that puts journalists, NGO workers and activists in such mortal danger. Lightful is that app.

Charles and his small team hope to launch Lightful in stages, starting with registered NGOs in a limited geographical space in the next three weeks. The start may be small, but his aim is quietly ambitious: “I’d like people to get into the habit of doing good work.”

You Are What You Don’t at Elevate Festival

I’m super busy working and writing at the Elevate Festival in Graz, Austria at the moment. But between catching thoughts, ideas and arguments in my butterfly net of words, I managed to find time for a conversation with Christian Payne, AKA Documentally, which he kindly recorded and uploaded to Audioboom.

We talk about Calais and his recent trip there, as well as positive constraints and new publishing models – including You Are What You Don’t at Unbound.

You can listen to the conversation below and make sure you check out more audio from Documentally at the Elevate Festival – a dozen conversations with people even more fascinating than me! 😉

Elevate Creative Response/Ability

Creative Response is the theme of this year’s Elevate festival. Fittingly, this was a vast, sprawling session that spread over two hours, with six guests and more than a dozen contributions from the audience. Unfortunately, that means this blog post can only be a short introduction to a small part of the stimulating discussion.

Creative response is the brain-child of film-maker and writer Antonino D’Ambrosio. He starts the session by trying to capture some of the main ideas behind the concept.

“It’s how we’ve survived as human beings since the beginning of time,” Antonino says. “It’s a rejection of the things that hold us back and advancing systems that bring people together. And you do that through creativity, not just film, music, art, photography, but economics, science, in every way we can break down these barriers socially, politically, culturally.”

For many on the panel, Antonino’s definition of “creative response” was not one they had come across, but the ideas were, of course, already embedded in their personal creative philosophies.

DJ Ripley finds the idea “very appealing”, but makes the point that not everyone is struggling for survival – under the current system, some people are doing very well, often through exploiting others. For her, therefore, “creative response is particularly rooted in people whose survival is and has been challenged right now.” As a DJ from New York, Ripley is aware of her great privilege and must herself consciously resist the temptation to exploit the musical resources of other cultures, which she describes as a “delightful buffet” – a short step from the cruel domination of colonialism.

Cultural researcher Elisabeth Mayerhofer picks up on Antonino’s comments about creative response being a tool that brings people together. Tracing the history of the artist in the western world, she makes the point that eighteenth century emergence of The Artist was “very intertwined with the concept of capitalism”. It was only when capitalism emancipated the artist from feudalism, through the financial independence afforded by the market and intellectual property rights, that they were able to rise out of the community and into the position of cultural Genius.

Today, however, Elisabeth sees the slow erosion of the role and self-perception of the artist as genius. New forms of intellectual property, including the Creative Commons, are acknowledging that everything is created out of what has gone before. “The artist is moving back into society,” Elisabeth says. “In the end, the production and the consumption of art both have a very strong aspect of collectivity. You can’t think of arts without community.”

Mike Bonanno from activist collective The Yes Men tells a story that illustrates what’s possible when a little creativity is stirred into the pot. He was in Australia at a conference for accountants – “These are people who are not usually associated with creativity,” Mike notes – and announced the shutting down of the World Trade Organisation, to be replaced by the Trade Regulation Organisation. He wasn’t expecting what came next, however.

“They were so thrilled with the idea that the framework had changed and they’d be able to do something good with all of their expertise that, without us asking them, they formed working groups at the luncheon that followed the speech and started to rebuild the World Trade Organisation themselves – and they started by redesigning the logo.”

When the laughter falls away, Mike tells how these high-powered accountants, who’d spent their lives off-shoring money for the super rich, discussed where they could site the headquarters of this new organisation so that the least developed nations could have full representation.

“The point is that lifting that weight gave them this moment where they suddenly felt incredibly creative and spontaneously became these incredibly creative accountants.”

For Elevate moderator Daniel Erlacher, this perfectly encapsulates creative response at its most powerful: activism combined with creativity to create a new world.

Elevate: The Politics of Data in a Quantified Society

“Are you a robot?” says the disembodied telephone voice. “You sound so much like a robot. Will you say ‘I am not a robot?’”

So begins a presentation from Marek Tuszynski and Stephanie Hankey from Tactical Tech, a presentation that lurches easily from the surreal to the terrifying, but ends with a full bodied embrace of evil.

The central question Tactical Tech pose is: what does it mean to live in a data-ised society, for individual and for corporations?

The luckless telemarketer on the end of the disembodied question refuses to confirm that she is not a robot. That’s the point: when we’ve automated ourselves to the eyeballs with algorithms, how do we still know that we are not being controlled by robots?

Balthasar Glattli, a Swiss national councillor, gave away his smartphone data so that everyone who had voted for him could see exactly what he was doing. From the data that leaked freely from the phone, analysts were easily able to track where he was, who he was talking to and what he was likely to be doing. Over time, it was simplicity itself to build up a network map of all his friends and colleagues.

Marek makes the point again: This is not a hacked phone. This is information that you all have agreed to share with the network provider – and with anyone else who buys that data. “Data is not a carrot,” Marek helpfully points out. “You can’t eat it and it’s gone.”

And if you’re thinking that “vintage” phones are the answer, Marek will swiftly disabuse you of the notion. Non-smart phones still broadcast meta data – location, movement, times, connections – from which you can build up a very detailed profile of a user.

Marek shows us a tool called Trackography, which shows tracking data for media websites all over the world. Every time you browse for your daily news, you are inadvertently sending data to third parties all over the world. Some of these companies you already know, like Google, Amazon or Facebook; but some are completely masked and anonymous.

Marek shows us what happens when we browse through 7 local and national Austrian media sources: Trackography counts 95 unintended connections with institutions all over the world, curious about your clicking behaviour.

Next, Stephanie Hankey introduces us to the marketing concepts of geo-targeting, geo-fencing and geo-conquesting. Geo-targeting is pushing people content based on their location. Geo-fencing is about marking out 100m² areas and targeting adverts at people who are in those areas right now, or who have been there within the last 30 days, say. Geo-conquesting takes it to a new level. This is when a company can see when you’re on a competitor’s territory and pushes you an advert to attempt to lure you away.

Stephanie herself was a victim of geo-conquest just yesterday. As she arrived at Frankfurt airport, she was pushed an ad by Easyjet, innocently asking if she wanted to buy a flight. Easyjet don’t operate from Frankfurt, but they knew she was there and they knew she hadn’t flown with them. But, as Stephanie says, “Paranoid is okay, paranoid is good.”

Furthermore, while older tech companies do have a slightly different business model – Apple and Microsoft also make money from selling soft and hardware – as data reaches further into our lives, more and more companies are joining the data model, including the car industry, to take one notorious recent example.

But Stephanie and Marek aren’t here only to terrify people with the reach of data into our lives. They are also here to encourage us to take control back from the algorithms.

Life insurance companies have started giving customers a discount for wearing a device that tracks your physical activity. The discount is worth about €50 per year. These devices track your geo-location, of course, but also your exertion. Using those two data streams, it is easy to tell, just for example, who is having sex, with whom and how much they’re both enjoying it. Is that worth €50?

But why not take the €50 discount and subvert the business model: fix your device to a metronome, to the wheels of a taxi cab, on the end of a drill or to your dog’s collar.

These comedy subversions belie serious questions, like what constitutes political autonomy in the quantified society? Stephanie questions whether “Big Brother” is even the right metaphor. “Big Mama” might be better; these data-driven surveillance intrusions seem utterly banal, rather than sinister.

Churchix, for example, is a surveillance tool that uses facial recognition software to track which of your flock regularly attends your mass. How do these things become normal, even for a church? Even if Churchix doesn’t take off, how did it come to pass that someone thought this was a good idea?

Corporations have been leading the way, of course. Mark Zuckerberg, founder of Facebook, has spent $14m buying the 3 houses around his property so that he would have no neighbours. Contrast that personal decision with Facebook’s real name policy and business model that encourages us to make the private public. And let’s not forget that it’s a business model that made a $3bn profit last year, paid UK staff bonuses of £35.4m, yet only £4,327 in UK tax.

According to Stephanie, these huge data corporations are going around government. They see themselves are being “uber government” and it seems unlikely that they will be pulled into check now.

Microsoft have developed a chip the size of Scrabble tile that can be implanted into women and control their fertility. Calico are in the business of “radical life extension”, curing death. Google are building a space rocket so they can mine the moon.

These are not the things we think of when we think of our favourite Silicon Valley apps.

Marek ends with a provocation to action: How can we counter the creativeness of these uncompanies?

Tactical Tech have a number of projects to help people answer this question:

Elevate Creative Response: Opening Speech

“My speech was going to be very simple,” Antonino D’Ambrosio says with leather jacket Italian-American charm. “The Elevate festival is creative response, thank you.” He takes a step back off stage and smiles.

Antonino steps back, more serious. “I’d like to acknowledge the refugees who were on stage,” he adds. “Please give them a round of applause.” The applause rises again for migrants who are fighting for compassionate and humane treatment in Austria and around the EU.

 The Elevate organisers used their opening show to give a louder voice to migrant protesters who have set up a permanent camp near the police station in Graz. That voice is broadcast live on Austrian television and videostream online around the world. They’d been welcomed to the stage with the biggest round of applause of the Elevate opening night.

The refugees gave a simple speech also: “We are not from Iraq or Syria, we are just humans like you,” a young man called Hussain says. “Many of us want to serve this country as a thank you for putting us in a safe place. We can do something for this country, but we are unable under the current conditions. Please help us. We are humans, just like you.”

Back to Antonino: “This is a point that makes me fucking very angry, being an immigrant kid from the United States and seeing what’s happening.” He echoes Hussain’s words. “There are only one people. When you’re creating situations through wars of aggression in pursuit of expanding a dying economic system and watching countries like Greece collapse, you’re affecting your own people.”

For Antonino, this idea is deeply embedded in the concept of creative response, and the Elevate Festival embodies the concept perfectly: “Ideas that turn into action, actions that bring people together, [helping] people to think differently about the world around them, to remember that we are indeed one people.”

“Creative response is about reminding people that we share the human condition,” Antonino says. “And that requires storytelling.”

 Antonino developed his concept of creative response as a counter to the Reagan and Thatcher ideology that was dominant when he was growing up – and that has been successful to a great degree in fostering today’s political and social cynicism, the idea that “society” does not exist, that compassion is a form of weakness and that self-centred consumerism is selfless.

But Reagan and Thatcher were wrong. Compassion is not weakness; compassion is central to the human condition, central to the cooperation, coexistence and communication of families, which are the founding blocks of a society that does exist.

“Don’t fight back, fight forward,” Antonino urges us. Creative response stakes out what we are for, not what are we against. Antonino uses storytelling to look back at the past, understand the present and, in the words of punk demigods The Clash, “grab the future by the face”. This leads us to the overwhelming question: “What kind of a world do you want to live in?”

That question raises a discussion over “the possible”. Slavoj Zizek, the Slovenian philosopher, notes that, in the United States, flying to or even colonising the moon is talked about as being “possible”, but decent healthcare for all or eliminating poverty is not “possible”. Here, creative response has the power to change our definitions or ideas of what is possible.

“Before I step off the stage, I want to ask you a question that Ai Weiwei had asked me: Imagine one day that the hateful world around you collapses and it is your attitude, your words and your actions that put an end to it – would you be excited?”

“This is our challenge, our creative response, our big vision of the world. Not I, not you, not them, but we. A dream that we dream together is reality. We are creative response. We own the future.”

We stand, raise our hands above our heads, join them with our neighbours. We are creative response. We own the future.

No Multitasking

The hardest positive constraint ever. Impossible, in fact. Mainly because I had no idea what multitasking was.

What is multitasking?

Multitasking is doing more than one thing at exactly the same time. This is what I’m doing right now, in fact: I’m writing this blogpost while listening to Bach’s Toccata in D minor.

Okay, that’s probably not what you think of as multitasking. Writing feels active, while listening feels passive. Nothing bad will happen if I zone out of listening to Bach. Something bad will happen, however, if I zone out of writzifljds.

But I am only able to multitask in this instance because writing and listening to Bach use different parts of my brain. If there were lyrics in this piece of classical music, then I would be unable to multitask writing and listening.

Listening might feel passive, but it’s still a cognitive distraction. Hence why music helps beginner runners forget the pain, but has no effect on more advanced runners – and might even slow them down.

Except for the very rare times when different tasks use different parts of the brain, multitasking is only possible if one of the tasks has been fully automated. I can walk and talk, just about. But that’s pretty much it. I can’t drive safely and talk on the phone at the same time – and neither can you.

Aside from walking and talking, almost everything else that I thought of as multitasking – doing the washing up while cooking dinner, reading a research paper in one window while watching YouTube videos in another, brushing my teeth while tidying away my clothes, speaking to a friend on the phone while scrolling through the rugby scores – isn’t actually multitasking, it’s just rapid task-switching. Or being a dick.

Either way, it sucks.

What is task-switching?

Task-switching is exactly what you think it is: starting one task, then switching to another before the first is finished. This is what I do a lot of. In fact, my day often resembles a vast Russian doll of activity.

Take one simple set of tasks that I performed today, under the title Returning Home From The Greengrocer:

  • I throw my coat onto the sofa, but don’t put it away.
  • I start to unpack my bag, until I reach a banana. Ooh!
  • I unpeel the banana and take a bite. I put down the banana.
  • I finish unpacking my bag, but don’t put the cheese into the fridge.
  • I take the banana over to my computer and check my email. Ooh!

If I’m lucky, the cheese hasn’t completely melted before I get around to finishing the simple task of unpacking groceries sometime around midnight.

Task-switching is what I’m doing when I catch myself automatically going over to my computer while talking to a friend on the phone. It might feel like I can scroll while talking – but I can’t. How on earth can I read about Scotland getting cheated in the Rugby World Cup while also listening and reacting to my friend’s story about her leaking pond? It’s impossible.

Instead, my brain rapidly switches between the two tasks, so fast that I pretend to myself that I really am multitasking. But I’m bound to miss something (just like referee Craig Joubert in the rugby) and then there’ll be an awkward pause in the conversation. “Hmm? What, sorry?”

But it’s too late – the conversation has gone sour.

Why multitasking is bad, according to science

There is one positive aspect of task-switching that I know of, but it’s certainly not the random, distraction-led task-switching that so many of us get addicted to. Ending a task before it’s finished means that your subconscious can work on the problem without you, while you do the washing up or go for a walk.

This is useful only in a restricted field of activity – putting my coat away doesn’t require a creative breakthrough – and only after you’ve put in a sustained period of effort into the task already.

How did I do?

This has been super hard, but worth it – and for two reasons that stretch beyond the science-supported examples above.

Mono-tasking makes things more fun. I’ve found that, when I’m task-switching, I enjoy each task much less. If I throw all of my attention into cooking and then eating dinner, I will enjoy the rich sensual experience fully. If, however, I’m half-watching an episode of Maigret while shovelling porridge into my face, then I’ll not fully enjoy either.

I’ve started a new morning habit that attempts to instill this mono-tasking frame of mind: reading 20 pages of my book. Sitting down and reading 20 pages can only be done by mono-tasking and I’ve found that this new habit has disrupted my old task-switching routine of thrashing around on my computer, checking email, brushing my teeth, going to the toilet, showering and cramming in breakfast.

Secondly, the exclusive attention of mono-tasking is an extremely powerful tool – and not just for learning, getting tasks done quickly or enjoying my food. As more and more of us get distracted by task-switching devices like our phones, a little burst of exclusive attention lavished on us feels more and more special.

So when you’re with other people, agree to switch off your phones and hide them in a drawer. Because mono-tasking = love.

 

You Are What You Don’t: LAUNCH!

Just a swift note to say that my book on positive constraints has finally hit the crowdfunding shelves (hurrah!). Read more – and watch my scandalous No Clothes promo video – on the Unbound website. Or go right ahead and SUPPORT THIS BOOK!

You Are What You Don’t is an unconventional celebration of what happens when you turn your habits on their head. What if you tried to live with no aeroplanes, mobile phones, supermarkets, money, English or borders? Not appealing yet? Okay, what if I did?

This loving-crafted book is part (mis)adventure story and part philosophical / psychological / sociological investigation of why we do what we do – and what happens when we don’t.

To catch more of a literary whiff, read this free sample chapter on No Walking. Yes, I didn’t walk for a whole day – much more fun and educational than it sounds. Although it did end in comic tragedy. But enough.

What is Unbound?

Unbound are a publisher for the 21st century. You won’t believe this, but publishing used to consist entirely of bleached skeletons holding glasses of sherry stumping up millions of pounds to put out a book, written on dead organic matter by another sherry-toting skeleton, in the vain hope that someone in the Skeleton Sherry Review of Books would like it. Madness.

Unbound, on the other hand, lovingly proffer their books to the shooting zoo of the internet. In this digital Darwinian discotheque, if a book sounds like a good idea, then you and I will want to put up money to make it happen. Simple. Be my guest.

Miraculously, it works. Check them out – loads of fully funded books by intelligent humans. And Steven Gerrard. Only joking of course  – his header against AC Milan in 2005 alone surpassed the intelligence of a whole keyboard full of correctly employed semi-colons.

Anyway. I digress. Of course it works: it’s the internet, where YOU run the show.

This cunning crowdfunding business model means there is next to zero risk to the publisher – if a book doesn’t reach its funding target, then no one has lost anything (pledgers get their money back, no questions asked). And this means they can take on unproven or risky prospects (= me).

It also means that the book must prove it has at least 500 people willing to buy the thing, which avoids embarrassment and wasted time all round.

That win-win becomes a win-win-win when you factor in the fact that everyone who pledges for the book gets, not only a special hardback edition, but also their name in the credits. Never before has it been so easy to pretend you’re a medieval sherry-swilling skeleton.

So, go, do – pledge!

Without you, this won’t happen. The task is, frankly, daunting, but I believe in the book, I believe in the ideas behind the book and I believe in you, dear reader.

As a little fillip, Unbound say that if I can reach 30% in the first 30 days then we’re odds-on to reach our target. So it’d really be awesome if you could share this around and dig around the back of the sofa for a sneaky tenner or what have you.

THANKS!

ps: We’ll be throwing a wee party on the evening of the 19th of November, at the Horse and Stables pub in Waterloo, London. This will essentially consist of me talking + booze + free badges + live music + a man standing on his hands. So that’s loads of fun and you’re invited. Now go and watch that video. It’s gold.

No Stuff

My name is David Charles and I own 975 things. That figure would be comfortably over 1000, but those other bits and pieces are scattered around other people’s houses so I’m going to ignore them for the moment.

That figure does however include 12 colouring pencils, 11 batteries (mostly AAA), 10 incense cones, 9 screwdrivers, 8 magnets, 7 plants, 6 thirty inch bungee ropes, 5 souvenir coins, 4 feathers, 3 juggling balls, 2 old bits of wood and a partridge in a pear tree*.

(*Probably.)

Wait a second, wait a second. You counted all your stuff?

Oh yeah. I forget that’s a weird thing to do. I come from a family that has a proud history of counting stuff and putting the data into spreadsheets.

In my opinion, our magnum opus is my dad’s spreadsheet of everything he might want to take on holiday. Not so special, you might think, until I tell you that everything is meticulously weighed. The spreadsheet includes memorable data lines like “Credit cards: 1g”.

This means that he can, not only ensure he falls within stringent baggage weight limits, but also politely inform airport staff of any inaccuracies in their equipment when weighing his bags at check in.

Minimalist Culture

The idea for No Stuff comes not from my dad, but from the minimalist sub-culture. I don’t just mean traditional ascetics or hermit monks, but modern minimalists too, people who prioritise quality over quantity.

This minimalist culture is thriving online, where people boast at each other of how few things they have. It makes a nice counterpoint to the usual materialist urge to hunt and gather.

James Wallman’s book Stuffocation gives an excellent introduction to this new form of minimalism and suggests that we can all benefit because “memories live longer than things”. His book is a manifesto for experientialism, the doing of things, over materialism, the acquisition of things.

No Stuff: How?

Box Trial

One of the most memorable techniques for stuff reduction that I read about in Stuffocation is the box trial. According to this method, you pack all of your stuff into boxes. Over the course of the next thirty days, you can gradually repatriate your stuff into your life – but only if and when you actually need to use it. At the end of the month, everything left in the boxes gets chucked.

In lieu of boxes, I’ve done a countback on my spreadsheet instead. Of those 975 things, I estimate that I’ve actually used only 289 in the last month. By the box trial rules, I should chuck the remaining 686 unused baubles.

This is extreme. There are plenty of things that I haven’t used in the last month that I would miss heartily, like my beloved bivvy bag.

It does, however, make me ponder why I haven’t used my bivvy in the last thirty days. I have no answer to this ponder, which leads me ineluctably to the conclusion that I really should be using my bivvy bag on a monthly basis, minimum. Use it or lose it. Not a bad way to live.

The 100 Thing Challenge

But the box trial isn’t even nearly as extreme as the 100 Thing Challenge. The name gives it away really: live with 100 things or less.

Rules vary, but usually don’t include shared items like kitchenware, nor furniture or books. My count of 975, I should say, does not include kitchenware (none of which is mine), but does include 21 items of furniture and 102 books. Some people also count similar items as one, like “underwear” or “tools”, but I think that’s cheating (except for socks, which I count in pairs).

Personally, I love the idea of the challenge. I fantasise regularly about being able to fit all of my worldly possessions into a single backpack. But I’m also quite clear-sighted about the fact that this will likely never happen.

No Stuff Holidays

One alternative to grown up No Stuff is to play around, like when you’re on holiday.

Clara Benson writes about what I assume her editors at Salon forced her to call “the craziest OKCupid date ever”, which is a scandalously crass way of describing what was actually a fascinating experiment in No Stuff.

She and her date, Jeff, travelled through Europe for twenty-one days with no luggage, pretty much just a couple of credit cards, their passports and the clothes on their backs. Clara sums up the secret yearning we all have to throw caution and weight to the winds:

What would it be like to say no to heavy backpacks full of coordinating outfits, Lonely Planet travel guides, and cheap souvenirs?

I won’t spoil the story, but suffice it to say that Clara and Jeff had an absolute blast and No Holiday Stuff, far from being restrictive, was like all good positive constraints and the doorway to adventure.

The Rule of Thirds

Back in the real world, I will content myself with slimming down by one third. I will, by the end of this blog post, have got rid of 325 things, leaving me with “only” 650.

This is still, obviously, a massive numbers of things: more than twice as many as I need according to the box trial rules and nearly triple according to the 100 Thing Challenge. But it does at least mean I can lose at least two of my three bow ties. Why do even I own these things? I can’t remember the last time I wore a suit, let alone a Ferrari-red bow tie.

Why No Stuff?

Enough fun and games, here are five rock solid reasons for going on a No Stuff binge.

  1. Your environment dictates your state of mind. Less clutter in your life means less clutter in your mind.
  2. Possessing a thing causes mild anxiety about that thing. If I don’t own a car, I can’t worry about it being left out on the street and getting bumped and scratched.
  3. Why do I have a thing if I don’t use it? Why do I have 25 pencils, when I don’t use them? Could someone else be making better use of them? Yes. So give them away.
  4. Having less stuff that I don’t want means I spend more time with the stuff I actually do. In some way, you become the objects with which you surround yourself. It sounds stupid, but I would never have learnt to play the guitar if I had never gone and got myself a guitar.
  5. Likewise, the stuff you don’t use is still stuff in your possession, still stuff that is liable to become a distraction, an interruption or at the very least an irritant when you’re scrabbling around in your bottom desk drawer looking for your phone charger.

Out, out, damned wax!

So I have committed to throwing away, giving away, recycling and charitying 325 things. Some of these are easy to lose, like the empty tub of hair wax that I was mysteriously keeping for posterity. Some of these will be very hard to part with, souvenirs of far-flung adventures or gifts from long lost loved ones.

Almost four years ago, me and my friend Patrick wrote a superb Christmas song that involved various parts of the world and beer. For the video he skilfully created a “Cool Saharan Beer” out of a can of Carling and a home-printed label. Since 2011, that can has sat on top of my medicine cabinet. Now it is gone.

I know I won’t miss it, in the long run, but I cherish the memories it is attached to in my brain. I can only beg forgiveness and hope that this blog post, in some small way, is a fitting memorial.

Cool Saharan Beer (Limited Seasonal Edition)

Positive Constraints: A Round Up

As you know, I’ve been trying all kinds of different positive constraints over the last month. These aren’t just happening in a weird blogging vacuum – this is my life. So I thought it’d be interesting to let you know whether I’m still getting on with them.

The titles link back to the original posts.

No Hot Showers

I have had exactly two hot showers in the last 5 weeks, both in the last two days because I’m currently the proud owner of a stinking cold. No excuses, but I’m going back to No Hot Showers tomorrow, for that icy thrill of electricity in the mornings.

No Pressing the Open Door Button on Public Transportation

This was a deeply silly positive constraint, but one that I still enjoy. Except when I’m the only person getting off.

Excitingly, though, I did get an actual train driver commenting on my post:

People don’t seem to understand that you have to wait for the buttons to light up before pressing them will do anything. I wait until they light up and press it but always get someone tutting and pushing forward to press it before the driver has released the doors.

No Meat

As you’d expect, such a radical change to my diet is still having repercussions on my life. So here are a few more short observations.

I’m still finding the No Meat diet a little hard on my stomach. I find I’m uncomfortably bloated more often than I’d like, particularly at night when I’m trying to sleep. I’ve also had multiple bouts of heartburn or acid reflux, which were previously very rare. I suspected this might be down to increased nut intake, but that hypothesis doesn’t seem to stack up. Any ideas?

On the plus side, I managed to train for and run a half marathon as a vegetarian without any discernible impact on my performance. Unfortunately, I didn’t do any before and after controlled testing, but I don’t feel any weaker. I ran the half marathon in 1:29:12, which is perfectly respectable, especially with the aforementioned stinking cold.

People expect me to have spent less money on groceries since going vegetarian. I have not found this to be the case, or only slightly. On a meat diet, I average £47 per week on food shopping. Since going meatless, I have spent an average of £45.50 per week, rising to £50 if you include supplements (these are bulk bought, so I’ve adjusted for approximate per week consumption).

What has been interesting is that, aside from one slightly extravagent trip to Waitrose at the beginning of the experiment, I haven’t been to any supermarkets. It simply isn’t necessary. I can get almost all of the food I need from my local greengrocer and anything else from markets or from the Suma food cooperative.

This is a good example of how two positive constraints can dove-tail quite nicely, and No Meat and No Supermarkets are far from the only such cases.

Experiment with something like No Hot Showers and suddenly you start to question why we need things like boilers or central heating. Could there be a better way? Likewise with No Toilet Paper – I had an interesting discussion with a fellow coop member about installing a compost toilet in our garden. No Plumbing. Why not?

All in all, digestive struggles aside, I’m very happy with my No Meat experiment and it shall continue.

No Toilet Paper

I have used toilet paper only once and that was on Sunday, just before the Oxford Half Marathon, when I had to use a public portaloo. I didn’t really want to run without washing!

Otherwise, I’ve been very pleased with the experiment. I feel cleaner and more thoughtful about what I’m doing in the bathroom. A tiny little part of my brain is free from worries over whether or not there is any toilet paper left on the roll.

I have, however, found that some public toilets are better suited to my new habits than others. My mum recently got home from Sweden and reported that, over there, public toilet cubicles have wash basins inside, as well as outside. That would certainly help clean people like me.

A friend of mine also pointed out that, in my original article, I didn’t mention any toilet techniques for reducing faecal filth. In many cultures around the world, people squat when they shit. This opens up the colonic passage, meaning the waste comes out more cleanly. (There’s also less straining involved, which means you won’t rupture a spleen or something.)

The squatting technique, I discovered on a podcast yesterday, is also enjoyed by Hollywood director and screenwriter Evan Goldberg (Superbad, Pineapple Express, The Interview). Evan’s comedy partner Seth Rogen even bought him a special toilet modification so that he can squat on Western style toilets.

You should be squatting when you shit. It’s natural, it’s better for you. It’s bad for your back, it’s bad for your bowels to sit on a toilet. Pop a squat.

Who am I to argue? This experiment, too, shall continue. Possibly with unicorns.

No Facebook

I’m still not on Facebook. However, I am noticing that Facebook is becoming an increasingly public-facing network. I can still read much of the information on public profiles, groups and events, even though I am not part of the network. (At least overtly – Facebook actually still store all of my old data and there is evidence and suspicion that they collect data on individuals even if they are not on Facebook – yet…)

Recently, many people have insisted that I simply have to be on Facebook in order to promote the Unbound crowdfunder for my book. One of my friends, also a writer, opened a blank profile so that she could create a page for her book. I would love not to have to do this, but we’ll see. I’m not ruling it out.

Help me prove that we don’t need Facebook!

No Plastic Bags

In this post, I didn’t really write about my relationship with plastic bags. It was more of a comment on the efficacy of positive constraints (where you decide) versus negative constraints (in this case, government imposed).

So what’s my plastic bag use like? I very rarely ask for them or accept them when offered, but since writing this post, I have become much more aware of the frequency with which I nevertheless use them.

Staying at a friend’s house last week, he uses plastic bags to store his litter and recycling. I did too. At least this does extend their life-span, but it does make me uneasy. There simply must be a better way of dealing with waste and our plastiphilic culture.

After the half marathon yesterday, for example, I was given a plastic bag with all kinds of nutritional freebies inside. I’m now using that plastic bag to transport some leftovers back to London. Once home, however, I’m sure it will go straight into the recycling.

Must try harder.

No Clothes

I have not been naked in public since recording the video for You Are What You Don’t – which you can watch here.

Pledge now, pledge now!

No Television

In today’s digital age, No Television isn’t much of a positive constraint for a lot of people. We can do all our couch potatoing in front of the computer instead: Netflix, YouTube, DVDs. Distracting diversions and an escape into ennui is right at our fingertips.

But, for me, No Television is kind of where it all started. When I was growing up, my family never had a television. The only time I saw a moving picture was when we went to my nan’s (always on a Sunday so that I could watch Football Italia), when I went round a friend’s or when we went on holiday.

The stated reason for this prohibition, for the 18 years between my birth and when my older sister went away to university and brought back a TV, was that television would rot our brains.

The consequences were, I think, far reaching. I’ll quickly cover three of them.

I spent more time reading books or entertaining myself by digging holes in the garden.

Without a television to distract me, I read a lot of books. Yep. I was one of those kids who’d already read The Lord of the Rings before anyone else in primary school had even heard of The Hobbit.

I also spent more time on computers. Television wasn’t allowed, but computers were, and we had a BBC Micro ever since I can remember. This computer ran games like Frogger from tapes you had to put into a tape player and rewind after playing. Sometimes the tapes would get chewed up and you could never play that game again. Medieval.

I had almost zero exposure to popular culture.

I missed every significant British cultural event, from Torvill and Dean’s ice dancing (23.95 million viewers in 1994) to the funeral of Princess Diana (19.29 million viewers in 1997), as well as everyone else’s must-watch TV, from SuperTed to Father Ted. I had no idea what any of the Hollywood women looked like and couldn’t sing the theme tune to Match of the Day.

I also missed out on all the great adverts of my generation: the milk tray man, the roller-skating pandas, funky chunky almonds , the red car versus blue car race – to name just the chocolate-based ones.

As a consequence, however, I never got caught up in any of these crazes. I couldn’t participate, so instead I held all popular culture in utter disdain.

It gave me a taste of the unconventional.

Having no television when I was a kid made me highly eccentric. In 2001, 97.5% of households in Britain had a television and watching TV was a full-time job for a lot of people, with average viewing time over 30 hours per week (still is, actually).

That gave me a choice: I could either live my life permanently embarrassed and ashamed that I couldn’t join in the conversations about Chris Evans on TFI Friday or Naked Germans of the Week on Eurotrash – or I could embrace being the unconventional eccentric weirdo.

That’s a pretty weighty life decision for a nine-year-old.

Where are we now?

Hmm. More time reading and on computers; zero knowledge of, and utter disdain for popular culture; an acquired taste for the unconventional. That pretty much describes the essentials of grown up Dave’s character.

I read 35 or more books a year and try to write a couple too, using my trusty computer (I’ve upgraded from tapes, though). Despite the valient efforts of my friends, I’m still miles behind on popular culture – I watched a film on Sunday night for the first time I can remember in years. And this whole blog is dedicated to the unconventional ideas and actions that can take our lives out of the ordinary and into the memorably extraordinary.

Indeed, positive constraints, the art of doing exactly the opposite of what everyone else is doing, could be seen as the brain-child and embodiment of that first enforced constraint, No Television.

Coda

We found out, years later, that the reason we didn’t have a TV was not because my parents were scared us kids would waste all our time rotting our brains out over Eurotrash. Oh no. It was because my dad would’ve done.

Positive Constraints in Literature

Positive constraints are found everywhere in art. Leonardo’s Mona Lisa is unimaginable without its frame. Bach’s Toccata would dissolve into meaningless without its reliability of time signature or key. And, from literature, Joyce’s labyrinthine Ulysses bamboozles us with words and sentences we still recognise as English, and even Tolstoy’s house brick epic War and Peace has an ending, eventually.

Obviously, these are all positive constraints: boundaries that the artists has chosen and used to contextualise their creation.

Sentence structure, picture frames and time signatures are all so common to their respective art forms that they almost fall into the category of unconscious constraints. I didn’t consciously choose to divide my thoughts up into sentences when I started writing this blog post, I just followed the customs of the art form so that you can easily understand what I’m trying to communicate. To a great degree, the constraint of good spelling and grammar is actually necessary to the art form of writing.

Introducing other totally unnecessary constraints can, however, make our writing more compelling, more interesting and, as writer Milan Kundera says, more ludic or game-like.

No Adverbs

The writers Elmore Leonard and Stephen King are among many who advocate the positive literary constraint of No Adverbs.

In his article 10 Rules of Writing, Elmore Leonard saves his adverbial admonition primarily for dialogue, frowning upon constructions like: “Damn!” he said, angrily. Elmore says that such use “distracts and can interrupt the rhythm of the exchange” and I’d completely agree with him. Stephen King, in his excellent book On Writing, is even more critical, saying that adverbs, any adverbs, are the preserve of “timid writers”, driven to clumsy writing by fear or affectation.

Verily, this is not the mere moanings of two crusty literary snobs. No Adverbs forces you to be more precise and active with your language. Quite often the attribution of dialogue is a refuge for laziness. “Don’t you dare use adverbs,” Elmore growled viciously.

Elmore growling viciously is supposed to communicate an air of menace, but it’s far more effective to do that with action, not attribution. Elmore ran his finger along the keen edge of his pocket knife. “Don’t you dare use adverbs,” he said.

Word Counts

Counting words is a classic positive constraint for writing that every journalist or student will recognise, usually with something approaching dread. But a word count is such a simple device to make your writing, not only more concise, but also exist in the first place.

One simple thought experiment might help elucidate the theory. If I were to ask you right now to write something on the subject of women in literature, what would you do? Where would you begin and how would you know when to stop? Do I mean women writers, women characters or even women readers? It’s likely that, faced with such an overwhelmingly vague task, you would never even begin.

Now, on the other hand, if I were to ask you to write 100 words about women in literature, you would probably have a very precise idea of what to write. 100 words isn’t much (the same number of words as this paragraph), but you have some opinion on women in literature and you would want to get that opinion into those 100 words. There is no space for faffing around, so you’d go with your strongest idea, perhaps supported by a couple of examples. The imposition of a positive constraint somehow crystalises your thinking and helps you to write.

Similarly, if I were to ask you to write 1,000, 10,000 or 100,000 words on women in literature. Each different word count suggests a different approach to the writing.

Target 1,000 words, and you can afford to introduce more supporting examples and perhaps a couple of different critical angles. With 10,000 words to play with, you must dig deeper and research your subject thoroughly. At 100,000 words, you can hunt down every last footnote and take a broad view of women in literature that encompasses the full sweep of history.

Right at the other end of the scale, Twitter is perhaps the most obvious and extreme example of modern literary concision, permitting only 140 characters. A well written tweet can nevertheless capture a thousand pictures.

And the utility of a word count goes far beyond inspiration and concision. You can use word counts to make sure your minor characters don’t take over the protagonist’s story, to beef up your B-plot, or to tune down your C-plot. I even use word frequency analyses to make sure I’m not using the same words over and over (I once used the word “just” 213 times in a book of only 50,000 words).

No Clichés

If you’ve ever actually listened to a conversation between two human beings, you’ll be amazed to hear how dull the language used by most people is. We default to clichés, crank out tired metaphors and serve up idioms that have long since lost their freshness. As a writer, it’s easy to let these slip into your writing and end up sounding like a sack of drunks at the end of a long night.

Now, I’m currently reading The Third Policeman by Flann O’Brien, a writer described on the cover as “Ireland’s funniest genius”. But what has captivated me is not so much the humour, but the freshness of the language.

Three samples of his language from one paragraph taken at random from the chapter I finished last night will serve to demonstrate my point:

  • “When I awoke again two thoughts came into my head so closely together that they seemed to be stuck to one another; I could not be sure which came first and it was hard to separate them and examine them singly.”
  • “The sun was in the neighbourhood also, distributing his enchantment unobtrusively, colouring the sides of things that were unalive and livening the hearts of living things.”
  • “A bird sang a solo from nearby, a cunning blackbird in a dark hedge giving thanks in his native language. I listened and agreed with him completely.”

Some of you might have skipped over my little introduction, so I’ll repeat: those are from just one paragraph. The richness, the depth, the clarity! A lesser writer could have covered all three images in one sentence: “I woke up to bright sunshine and birdsong.” Dull, dull, dull.

And if you’re ever doubtful about how far No Cliché writing can take you, think on Shakespeare. In the course of his writing career, Shakespeare contributed 1,700 new words to the English language. He also coined dozens of new phrases that became so popular as to turn into clichés themselves: all that glitters isn’t gold, be all and end all, break the ice, green eyed monster, heart of gold, neither a borrower nor a lender be and to wear one’s heart on one’s sleeve.

Ludic Literature

Right. So far, we’ve looked at three positive constraints that can make our writing objectively better: more captivating, more concise and more interesting for the reader. I’ll end by looking at the more gameful ways we can use positive constraints.

Eunoia is a book by Christian Bok with only five chapters. The ludic twist is that each chapter contains only one vowel: A, E, I, O or U. Christian believes that each vowel has its own personality and his positive constraint allows that personality to flourish. Chapter A, for example, begins: “Hassan Abd al-Hassad, an Agha Khan, basks at an ashram – a Taj Mahal that has grand parks and grass lawns, all as vast as parklands at Alhambra and Valhalla.”

Gadsby, a 1939 novel by Ernest Vincent Wright, dispenses with the letter “e” for its entire 50,000 word plot. These kind of omissions in literature are called lipograms and have been used to rewrite Mary Had a Little Lamb (“Polly owned one little sheep”, without the letter “a”), Hamlet without the “i” (“To be or not to be, that’s the query”) and to imitate the song of a nightingale in Russian.

Right after writing The Cat in the Hat using only 236 words, Dr Seuss took on a bet with his publisher that he couldn’t write a book using a smaller vocabulary. Green Eggs and Ham clocked in with a vocabulary of only 50 different words. Dr Seuss won the bet and Green Eggs and Ham became the fourth best-selling children’s book of all time. Not bad for a stupid positive constraint.

Easily the most quixotic of ludic positive constraints in literature that I’ve come across is Pilish, in which the number of characters in each word matches exactly, and in order, the digits found in the mathematical constant Pi. Wikipedia tells me the following sentence is Pilish for the first fifteen digits of pi, 3.14159265358979: “How I need a drink, alcoholic in nature, after the heavy lectures involving quantum mechanics!”

And so we come to my all-time favourite example of literary positive constraints, from an article concerning Bob Dylan and plagiarism. I thought the article (which I can tragically no longer find online) was very well-written and made its point with artistry and intelligence: that plagiarism must be distinguished from the patina of collage that all artists must create when they create. The punchline was that the “writer” of this piece had “written” not a single word: every last phrase was “plagarised”. I was gob-smacked and re-read the article again and again, with utter delight.

The punchline to this blog post is that it is acrostic, the first letter of each paragraph spells out… Answers on a postcard to the usual address and thanks to C for the idea.

No Plastic Bags

Today, October the 5th 2015, England finally caught up with the rest of the UK in trying to encourage a nationwide experiment in positive constraints: No Plastic Bags. From today, all shops and chains with more than 250 employees (in total, not per shop) will have to charge at least 5p for a plastic bag.

On the face of it, this is an excellent initiative and not a moment too soon. Plastic bags are phenomenally damaging to our natural environment. They are not biodegradable and litter the countryside and pollute our rivers for, not decades, but hundreds of years after they have been discarded.

Plastic bags are also totally unnecessary. The number of times I am automatically handed a plastic bag when I’m only buying a banana and a block of cheese is a constant source of annoyance to me. Even when I do need some sort of conveyance to transport my produce from shop to home, I’d far rather be given something I can either use again or that I can throw in the compost, like a paper bag or cardboard box.

But…

You knew there was going to be a “but”, didn’t you?

While I applaud any attempt to encourage us to consume less plastic, I know from experience that you can’t force people to adopt a positive constraint. In fact, that’s a contradiction in terms. The “positive” refers to the free agency of the person affected. This, effectively, is a government-imposed negative constraint – albeit one that has very noble ambitions. And negative constraints don’t work very well in the long term.

It is far more effective to freely decide yourself to stop using plastic bags than it is to allow the pain and inconvenience of a 5p charge make that decision for you.

Fascinatingly, if you take a close look at the statistics, there may already be some evidence to back up my worries. Much has been made of the 78.2% reduction in plastic bag usage in Wales since they introduced the 5p plastic bag charge in 2012. However, if you look back through the data, plastic bag usage has increased every year since the charge, from 62 million in 2012 to 73 million in 2013 and 77 million last year (you can delve deeper on the BBC here).

This is, of course, still a huge drop from the 273 million plastic bags that were used in 2011, but it does make me worry about the long-term efficacy of such a scheme. Why? Because a negative constraint (or “stick”) approach like this provides only an extrinsic motivation for No Plastic Bags. Extrinsic motivation, for example when we are motivated by money, fame or public approval, is linked with lower levels of compliance and lower satisfaction when we achieve the object of the motivation.

What we need are postive constraints, where the motivation for the behavioural change comes from within each of us, so that the motivation is intrinsic. This is how our new No Plastic Bag habits will last, not just until we forget the pain of the 5p charge, but for the rest of our lives.

(But still: No Plastic Bags, yay!)

No Meat: Meaty Moths & 3 Observations

After three weeks of No Meat, I feel like I’ve finally arrived as a vegetarian. Mainly thanks to a catastrophically meat-centric encounter at a restaurant. I’ve heard these sorts of stories many times from my vegetarian friends, about being served chicken or thin slices of ham, but I’ve never experienced vegetarian-does-not-compute dining myself.

Until last night.

I should preface this by saying that the meal was otherwise excellent; the two vegetarian dishes we had were superb. But the bread contained meat.

I’ll say that again. The bread contained meat.

We were enthusiastically tucking into hummus and baba ghanoush with hunks of warm flat bread, until my friend pointed out that this surprisingly delicious bread had a certain je ne sais quoi. Then we did sais quoi: ground lamb.

For the sake of the experiment, I took my hummus neat after that. Not too long after, we found a moth in the pomegranate salad. Suffice to say, we got a free dessert…

Observation #1: Identity Crisis

In other news, I’m having an identity crisis. At the restaurant and when others are cooking, I am forced to identify as a vegetarian. As a life-long (and eager) meat eater, this is very odd, especially as vegetarianism is not a neutrally-charged. In our society, being vegetarian comes along with some level of prejudice and judgement – not least by myself.

I’ve been surprised to notice that I like being a meat eater. It’s part of my identity. I like being a meat eater, not for the nutritional benefits of eating meat, but because I like the idea of being that sort of hearty, eat anything, eat everything, sort of person. Vegetarianism, on the other hand, strikes me as being somewhat frail: it feels like an absence, rather than an abundance.

I know that’s ridiculous, especially considering my previous meat and beans diet, but hey.

On the plus side, as a vegetarian, I can share food more often with my vegetarian house mates. Or with anyone, in fact, because no one wants to eat meat and beans all the time.

Observation #2: The Power of Meat

I now fully appreciate the power of meat. That first week was tough. The Friday, five days in, was terrible. I felt dizzy and had to roam the streets at night looking for vitamin pills.

Now I supplement like a Tour de France dope fiend. I take a full A to Z of vitamin pills, garlic capsules, fish oil, extra vitamin D3, as well as my pea protein, creatine and spirulina milkshake.

This brings me onto a related observation: most vegetarians I know eat meat. That might be a weekly fish supper, or monthly meaty treats. This was a surprise to me, but having lived on a purely lacto-ovo vegetarian diet for 3 weeks, now totally understandable.

It’s hard work making sure you get full nutrition on a No Meat diet. My friends seemed to be most worried about iron deficiency. I’m most worried about wasting away, especially with a half marathon next weekend.

Observation #3: The Laziness of Habit

To be honest, I was expecting to go back to meat after that first week, but for some reason I didn’t. That reason was laziness. I simply couldn’t find time to buy any meat, so just drifted on without.

This laziness shows, not only how much my condition improved after that first Friday, but also the power of inertia. Inertia usually works against us, keeping us wallowing in the rut of habit, lazily taking the same bike route to work every morning, annoying our house mates by leaving the washing up in the sink, or popping in for a swift half that always turns into five or six.

With this No Meat experiment, however, it was surprising how quickly inertia flopped over on to my side. It was an additional effort to buy meat, so I simply didn’t.

I also benefit from the positive nature of my decision. It’s not that I can’t eat meat – no one is stopping me. I simply don’t eat meat – it’s my free choice.

Vanessa M Patrick and Henrick Hagtvedt have researched this very linguistic nuance and found that a refusal that is termed as I don’t… is “more effective for resisting temptation and motivating goal-directed behaviour”.

My own I don’t… was tested when I went for a take-away alone for the first time. I could have chosen anything from the extensive meaty and fishy menu. (The two vegetarians who were staying with me both had fish and chips from next door.) But I didn’t. I didn’t even think about it. I freely chose a vegetable masala. And bloody good it was too.