You Are What You Don’t: LAUNCH!

Just a swift note to say that my book on positive constraints has finally hit the crowdfunding shelves (hurrah!). Read more – and watch my scandalous No Clothes promo video – on the Unbound website. Or go right ahead and SUPPORT THIS BOOK!

You Are What You Don’t is an unconventional celebration of what happens when you turn your habits on their head. What if you tried to live with no aeroplanes, mobile phones, supermarkets, money, English or borders? Not appealing yet? Okay, what if I did?

This loving-crafted book is part (mis)adventure story and part philosophical / psychological / sociological investigation of why we do what we do – and what happens when we don’t.

To catch more of a literary whiff, read this free sample chapter on No Walking. Yes, I didn’t walk for a whole day – much more fun and educational than it sounds. Although it did end in comic tragedy. But enough.

What is Unbound?

Unbound are a publisher for the 21st century. You won’t believe this, but publishing used to consist entirely of bleached skeletons holding glasses of sherry stumping up millions of pounds to put out a book, written on dead organic matter by another sherry-toting skeleton, in the vain hope that someone in the Skeleton Sherry Review of Books would like it. Madness.

Unbound, on the other hand, lovingly proffer their books to the shooting zoo of the internet. In this digital Darwinian discotheque, if a book sounds like a good idea, then you and I will want to put up money to make it happen. Simple. Be my guest.

Miraculously, it works. Check them out – loads of fully funded books by intelligent humans. And Steven Gerrard. Only joking of course  – his header against AC Milan in 2005 alone surpassed the intelligence of a whole keyboard full of correctly employed semi-colons.

Anyway. I digress. Of course it works: it’s the internet, where YOU run the show.

This cunning crowdfunding business model means there is next to zero risk to the publisher – if a book doesn’t reach its funding target, then no one has lost anything (pledgers get their money back, no questions asked). And this means they can take on unproven or risky prospects (= me).

It also means that the book must prove it has at least 500 people willing to buy the thing, which avoids embarrassment and wasted time all round.

That win-win becomes a win-win-win when you factor in the fact that everyone who pledges for the book gets, not only a special hardback edition, but also their name in the credits. Never before has it been so easy to pretend you’re a medieval sherry-swilling skeleton.

So, go, do – pledge!

Without you, this won’t happen. The task is, frankly, daunting, but I believe in the book, I believe in the ideas behind the book and I believe in you, dear reader.

As a little fillip, Unbound say that if I can reach 30% in the first 30 days then we’re odds-on to reach our target. So it’d really be awesome if you could share this around and dig around the back of the sofa for a sneaky tenner or what have you.

THANKS!

ps: We’ll be throwing a wee party on the evening of the 19th of November, at the Horse and Stables pub in Waterloo, London. This will essentially consist of me talking + booze + free badges + live music + a man standing on his hands. So that’s loads of fun and you’re invited. Now go and watch that video. It’s gold.

What do you think?