I hate crisps.
There. I’ve said it.
I really do hate crisps. And I don’t say that lightly or with a cheeky twinkle in my eye. I loathe crisps. I abhor crisps. I detest crisps, crisp-eaters and every aspect and association of this most deplorable variety of snack.
Do you love crisps? Then, I guarantee, I hate you. (At least I do whenever you stuff your slobbering maw with fried potato.)
It never used to be like this. I used to eat crisps when I were a lad. They would be served up as a treat once a week, or poured into bowls at parties, and I would devour them with quick-fingered crunch. Because the addict doesn’t notice the madness of their addiction.
And that explains my hatred: there is no more acerbic anti-smoker than the former-smoker. There is no more hate-filled anti-crisper than the former-crisper. (Indeed, you will occasionally witness me, in a fit of self-loathing, suffer a relapse.)
But my hatred of crisps is founded on rational principles, just as the anti-smoker is medically justified in their high-minded disgust of smoking and smokers.
Forget for a moment your addiction and your long and fond history of crisp consumption and think about the characteristics of the snack. Then decide if you still want to be what you are eating.
Just 5 Disgusting Things About Crisps
Examine the crisp with a dispassionate eye and what do we find?
1. They are noisy to consume, from the constant rustling of the foil sealed for freshness packaging, the rummaging fingers for the right crisp, through to the crunching of the snack chew, the sucking of fingers and constant mastication as the unfortunate victim digs half chewed gobbets of potatoe from between their teeth. Not to mention the scrunching of the packet when finally, mercifully, the crisps are finished.
2. They have absolutely zero nutritional value, being largely a conveyance for salt. This is unforgiveable. If you really need a snack, even a noisy snack, why not just eat a bag of almonds or an apple? Or put a fistful of sand into your fat gob?
3. They stink. There is no smell quite as toxic as the breath fumes of E-numbered crisp “flavours”. Amazed that you can find crisps in flavours like Vanilla Ice Cream and Pecan Pie? How do they manage that?! By poisoning you, that’s how.
Not only will you not get the stench off your breath for hours, but the whole room into which you have just opened your mouth will suffer the olfactory fog of your idiocy.
4. They are addictive. They were invented for the sole reason of making you drink more, you fool. Somehow Pringles tried to make a virtue of this: “Once you pop, you can’t stop!” You could say the same for crack cocaine. Why allow a snack food to be your masochistic master?
5. They are ubiquitous. You can’t go anywhere these days without having crisps foisted upon you. Sit down on any train journey and within minutes you will hear a diabolical orchestra tuning up with rustlings, crunchings and suckings, closely followed by a noxious waft of stinging fumes that will persist like a cloud of pestilance until you get to your destination.
Even restaurants insist on spoiling their food with the addition of crisps – usually before you’ve even caught sight of the menu. Poppadoms: crisps. Prawn crackers: crisps. Tacos: crisps. Meal ruined.
Why oh why oh why?
Given this cursory examination of just five hideous features of the crisp (I could go on), it is clear that they are nothing more than a successful marketing campaign.
So why do people eat crisps? Because they actually enjoy the taste? That I can’t believe. You’ll hear smokers too, talking about the glory of that first cigarette of the morning, shortly after hacking up their guts.
No. We eat crisps because we’re childishly drawn by the garish packaging, by their ubiquity in every shop around the country, because we’re told to like them by our parents and the rest of our moronic nation.
We are cursed, a crisp-obsessed society that has deluded itself into believing fried potato is the optimal snack for every occasion: at meal times, in school packed lunches, on trains, with a drink in a pub.
The only reason we eat crisps is because we are a dogmatic crisp-eating society. You could no more imagine English society without crisps than you could without tea or cricket. It’s pathetic.
But perhaps a society gets the snacks they deserve. We deserve nothing better than a throwaway, antisocial, vacuous snack food. The crisp is garish, loud and ultimately empty. Our garish, loud and ultimately empty society deserves nothing more.
Image by Alex Kwong.