How to Succeed in Business (Or How to Become a Writer)

I was at a business networking event this lunchtime (woah – I’ve just upped my street-cred), where I suffered a wonderful presentation given by a business-woman who supplies live-in carers to disabled, elderly or bored people.

Now, I usually spend the entire duration of these presentations wondering how the hell the panicking presenter has managed to start their business, let alone how they’ve come to be lecturing others about their wonderful success – but, right from the start, this presenter was different.

And when this truffle of wisdom fell from her lips, I knew I was in good hands:

“Don’t jump in,” she warned us, “with all feets a-blazing.”

So here it is, the wisdom of Lee-Ann from Choice Homecare on how to succeed in starting up your own business.

How to Succeed in Business

As you may have noticed from the sentence above, Lee-Ann loves figurative language. Well, who doesn’t?

Not one for hyperbole, she describes her battle for self-employed success as like the battle between David and Goliath.

She’s David, by the way, and Goliath is the seemingly insurmountable difficulty of running your own business.

Persisting with the metaphor, David slew Goliath with five stones in his sling and so, for Lee-Ann, there are five ‘stones’ in her ‘sling-shot’. So far, so metaphorical. Here are those stones:

Stone 1: Passion

Your business must be something you are passionate about because nothing else will keep you going through the tough times.

Success or failure will be down to you, you can’t rely on others and nor can others let you down.

Stone 2: Planning and preparation

At this point Lee-Ann also trotted out a lovely little cliché: ‘Fail to prepare and you prepare to fail.

As an employee of a regular business, you never have to worry about what happens tomorrow.

As the owner of your own business, you will constantly be worrying about tomorrow. Equally, though, there is no cap to the possibilities of what you can achieve; it’s up to you what you plan for.

Stone 3: Priority

You’ve got to know what is worth doing and what isn’t. Don’t waste your time on trivialities.

Stone 4: Past success

Keep a record of your achievements, so that you can look back on them when you feel like you’re a failure.

The memory of winning her first client keeps her going when she is finding it tough to find new clients.

Winning that first client told her that all her hard work had been worthwhile.

Stone 5: Perseverance

Lee-Ann had many nos before she got just one yes.

It took her 15 months to get her first client and she only became profitable in her third year.

Ka-pow. Goliath is slain. But what do all those deadly stones mean for me (and you) as writers of serious intent?

How to Become a Writer

I’ve said it before and I’ll probably say it again because a dead horse is there to be flogged: if you want to write seriously, then make it your business.

If you start taking it professionally, then the results will be professional. So let’s have another look at Lee-Ann’s five stones from the point of view of writing.

Stone 1: Passion

Because no one else is going to tie you to your desk and only you can make this a success.

Stone 2: Planning and preparation

I personally don’t plan novels when I start them, but boy is there a lot of planning after the first draft. There’s also a heck of a lot of preparation involved in creating the right conditions for writing, i.e. a huge block of alone time, a typing machine, copious pots of tea, etc..

I guess I did a fairly lengthy apprenticeship in writing with my 18-year academic career as well. And the possibilities are limitless with my writing.

Stone 3: Priority

Er, like not doing yet another blog post when I should be writing my novel.

Stone 4: Past success

I will always have written one novel. I know I can do it and there is no reason why I won’t be able to again. I know what it takes.

Stone 5: Perseverance

How many nos will I have to hear from agents, from publishers, from editors before I get that one yes?

Right now I have no idea, but I’m going to keep going until I find out.

Slave for Hire

I’m not going to write about slaves. I’m going to write about hirelings, people who depend on a wage for their livelihood, people who could not be alive without that wage. Wage slaves.

The abolition of the slave trade made the buying and selling of slaves illegal – and rightly so. But consider this: after buying his slave, a slave-owner would have to continue paying to keep the slave – to care for him, to feed him, to house him, to prevent him from getting hurt, to cure him of illnesses – because the slave was a capital asset. It was in the master’s interest to keep the slave at an operable level of health.

In today’s society, we need only rent the slave. We can pay a small amount of money directly to the slave and it is his responsibility to manage his livelihood. If the slave fails to maintain an operable level of health, if the slave breaks down, then others are ready to fill his place – at no capital cost to the slaver.

Incredibly, this modern state of affairs, post-abolition, is a much better arrangement for the slaver and no better for the slave, offering only the inducement -the illusion – of freedom. If the slave is lucky enough to break out beyond the earning power of a wage slave, then it is true: he may buy his manumission. More likely, however, he will earn only enough to keep slaving away for his master until he breaks down. Then he is done for, he must throw himself on the mercy of his family, his community or the welfare state, a shaming embarrassment.

But, hang on, isn’t that all of us? Aren’t we all slaves for hire?

This probably sounds a little extreme, but two hundred years ago it was a natural response to the introduction of wage labour, the decline of self-employment in artisan trades and the rapid increase in industrialisation. Nowadays, large businesses, corporations and governments represent the most likely source of employment. We sell our freedom hour by hour, day by day, in exchange for money; if we are lucky, enough to subsist.

I am not, of course, making an argument for the return of slavery; there are much better models out there to learn from.

Firstly, there is self-employment in a trade that is of permanent use to society. This is still a good way to guarantee sufficient employment to cover living expenses and the opportunity to save money in addition to this subsistence earning to pay for our dotage.

Secondly, there are worker cooperatives, where the workers participate in the democratic operation of the business and profits are divided among the share-holders: one share for each worker.

Thirdly, there are self-sustaining communities, like Braziers Park in Oxfordshire. Braziers Park is a working farm, an adult education college and a venue for hire. The income generated from these activities support a permanent community of approximately fifteen people all year round. These people do not pay rent to Braziers Park, but rather donate their labour on the farm and in the house. They run the business and are rewarded handsomely with organic locally-grown food, shelter and a vibrant living community.

It could be worth your while calculating whether you are being paid a slave wage or not. If you are paid only the minimum you need to subsist – or less (and this includes the means to support your family) – then you are being paid a slave wage and you would be better off seeking out alternative means of living, such as the examples above. If you are being paid more than the minimum you need to subsist, then that is great – as long as you enjoy the work that you are doing. If you do not, then remember that you are also giving away your freedom and your autonomy, two things that contribute greatly to our happiness as humans. Perhaps consider if you would be better off exchanging a wage-profit for greater autonomy.

I’m comfortable with wage slavery; it is a fact of modern life. But I’m also lucky enough to know it when I see it. I know what I am getting into when I exchange my freedom for money.