We think we’re in charge when we walk through the supermarket sliding doors, but that’s naive. Be in no doubt: when we enter the gleaming aisles, we’re entering a fully immersive, three dimensional, 360 degree, multi-sensory marketing experience. Every last element has been fine-tuned to nudge us into making just one more purchase.
The question we should be asking ourselves is not whether or not supermarkets are convenient, but more for whom are they convenient: us or them? Continue reading “#10: Supermarkets aren’t convenient”
When we get our phones out while talking with friends, our relationship suffers. So why are we tempted?
The answer is brutal: we’re looking for something better. We’re subconsciously wondering whether there’s something else more important going on right now. Continue reading “#9: Phones make you dumb, dissatisfied and dangerous”
In a 2012 study, Andrew K. Przybylski and Netta Weinstein of the University of Essex found that the mere presence of a mobile phone during a face-to-face conversation between two people “inhibited the development of interpersonal closeness and trust, and reduced the extent to which individuals felt empathy and understanding from their partners”. Continue reading “#8: Getting your phone out makes your conversations shit”
That fairly bad-taste headline pretty much says it all. In 2015, the planet was farmed for 1.4 billion smartphones and the energy required to produce them all was equivalent to the energy released from more than 3,700 Hiroshima atomic bombs. Continue reading “#7: Energy needed for a year’s supply of smartphones = 3,700 Hiroshima atomic bombs”
That is not a title I ever thought I’d publish. But it’s true – TV adverts are awesome, or they can be. And when they’re awesome, they can help heal our time-harried sense of modernity – the problem of fast-walking Irishmen having heart attacks.
Awe is described by psychologists Dacher Keltner and Jonathan Haidt as being “in the upper reaches of pleasure and on the boundary of fear”. We feel awe when we encounter something so strikingly vast or complex that it forces us to change our understanding of the world – and sometimes the course of our entire lives. Continue reading “#6: TV adverts are awesome”