Global Social Media Use Statistics: FIFA.com Goal of the Year Case Study

This has to be the most boring blog post title EVER. But, hey, I love stats. I studied the reported social media use from each of the ten nominations for goal of the year. These nominations came from nine countries: South Africa, Brazil, Japan, The Netherlands (two nominations, although only one got any serious sharing), Argentina, France, Northern Ireland, Sweden and Turkey. I assume that these share statistics will roughly represent the social media usage in each of the countries nominated because football fans are very loyal and most of the goals came in international matches or national league matches in the country of the player’s birth, rather than national league matches in a country foreign to the player.

So, after 24 hours of global sharing (to allow for timezone differences), what do we find?

  • No one uses Buzz. 
  • Only three countries use Twitter that much: The Netherlands, Japan and – above all – Brazil. Brazil had over 30% of shares done through Twitter. 
  • Every single other country represented used Facebook to share more than 90% of the time.

Here are the hard stats, for the countries that drew more than 500 shares (sorry South Africa!):

Brazil (915 shares)

Twitter: 32.57%
Facebook: 66.67%
Buzz: 0.77%

Japan (2995)

Twitter: 18.3%
Facebook: 81.34%
Buzz: 0.37%

The Netherlands (2792 – two nominations)

Twitter: 9.6%
Facebook: 89.94%
Buzz: 0.47%

Argentina (1005)

Twitter: 6.17%
Facebook: 93.23%
Buzz: 0.6%

France (1439)

Twitter: 5.98%
Facebook: 93.26%
Buzz: 0.76%

Northern Ireland (3247)

Twitter: 5.67%
Facebook: 94.09%
Buzz: 0.25%

Sweden (9066)

Twitter: 2.14%
Facebook: 97.67%
Buzz: 0.19%

Turkey (at least 12281 – Facebook stops reporting precise data at these amounts)

Twitter: 2.17%
Facebook: 97.71%
Buzz: 0.11%

So there you have it. Fascinating, eh? I’m sure this will be interesting to someone, won’t it? That Brazil uses Twitter a lot? Or, at least, that goal trended in Brazil or something. Could just be a fluke. That’s the problem with statistics I suppose. Oh well. Enjoy the goals anyway.

What do you think?