How to Make a Good First Impression: The Scientific Way

Do you smile a lot? Do you wear a suit? Is your hair combed? Do you wear loud ties? We are judging you! Unfair, but true. The good news is that we can use the science of first impressions to subvert.

This study from the Personality and Social Psychology Bulletin looks at everything from the neatness of your attire to where you place your hands and examines how important each is in the overall judgement people make of your personality. The study also looks at how accurate the first impressions were for the subjects’ personality traits, but what I’m interested in is how to manipulate other people’s judgement of me. Obviously.

The study looked at ten personality traits:

  • Extraversion
  • Agreeableness
  • Conscientiousness
  • Emotional stability
  • Openness
  • Likability
  • Self-esteem
  • Loneliness
  • Religiosity
  • Political orientation (liberal)

I’m going to ignore the last three because, frankly, I’m not interested in coming across as a lonely, religious liberal. So that leaves seven personality traits.

The study measured the effect on first impressions of the following ten physical attributes:

  • Healthy vs. sickly appearance
  • Stylish vs. unstylish appearance
  • Distinctive vs. ordinary appearance
  • Neat vs. messy appearance
  • Smiling
  • Looking away from camera
  • Arms folded
  • Arms behind back
  • Energetic vs. tired stance
  • Tense vs. relaxed stance

So let’s get straight to the point. How can I make the absolute best first impression?

Smile and have an energetic stance. These correlate strongly with all seven traits. If you do nothing else, just smile: we can all do that, even if we’re tired.

Almost as effective as these two is having a relaxed stance. This correlates strongly with all of the seven traits, except for conscientiousness. So be energetic, but not frantic.

If you can’t manage these three, then a combination of dressing neatly and stylishly, holding your hands behind your back and looking generally healthy should make a favourable impression. Don’t bother folding your arms: it has a negligible impact on other people’s impression of you.

I’m actually quite heartened by the findings of this study. The key to a good first impression is not artificial social markers, like a fancy watch and £600 shoes. The best way of making a good first impression are things we can all afford: a smile and an energetic and relaxed manner.

Finally, a warning for those who dress ‘distinctively’: yes other people will think you are open, but they will also think you are lonely, liberal and irreligious!


This blog post is entirely based on the following paper, which I recommend you read:
Personality Judgments Based on Physical Appearance
Laura P. Naumann, Simine Vazire, Peter J. Rentfrow and Samuel D. Gosling
(Pers Soc Psychol Bull 2009; 35; 1661 originally published online September 17, 2009) http://www.simine.com/docs/Naumann_et_al_PSPB_2009.pdf

No Money Mondays

This is something I’ve been working with for a while. The premise is simple: don’t spend any money on Mondays. This is a fairly meaty post, so I’ll cut to the chase:

Why No Money Mondays?

  • It helps me to be more mindful of money, of how easy it is to spend, and how pointless. A day without money somehow frees my mind. I feel less stressed. I’m out of the game for a day. I can look at adverts, but I’m not part of that world.
  • It helps me live more healthily. I can’t just buy a nice packet of biscuits when I feel like it; I’ve got to finish up those lentils that have been sitting in my cupboard since January. I can’t pay for the bus; I have to cycle or walk.
  • I realise how possible a day without money is. It makes me dream of a life without money and what that would mean.
  • It helps me become more creative with how I spend my time and energy. A quick thought comes into my head, like: ‘I need to buy some new batteries for my dictaphone.’ I hear myself think this, but I have to reformulate a solution. I can’t just buy some new batteries. I can take the batteries out of my bike lights for the time being.
  • It saves me money! Every day, I record my spending. Over the course of a year, this forms a fascinating record of my spending patterns. On weeks when I have a No Money Monday, not only do I reduce spending on one day of the week, but that parsimony spills over into the rest of the week. This is another good reason why I do it on a Monday, the first day of my week. (The main reason is, obviously, alliteration.)
  • I am more productive: no more time-wasting shopping-excuse excursions.
  • Monday is when I do my accounts (usually with horror). It feels good to have a money-fast after that.

The History of No Money Mondays

I’m not the first person to think not spending money once a week is a good thing. No Money Mondays used to happen every week in Britain. Not on Mondays, but on Sundays. Shops, markets and businesses were forced to shut down for a day – by law. But now Sunday trading is part of every British high street – and even if it wasn’t, the internet would provide for every fleeting desire.

Sunday trading surged forth as a result of the free market reforms of the moribund Conservative government of John Major. The Sunday Trading Act 1994 made buying and selling legal. I’ll rephrase that: before 1994 it was illegal for shops to open on a Sunday. Illegal. Those of a younger generation will find this hard to believe, but it’s true.

But Sunday trading didn’t come into Britain without a fight. It was vigorously opposed when initially put to the House of Commons by Maggie Thatcher back in 1986. It wasn’t just vigorously opposed, but it became Thatcher’s only policy defeat in the House. The only time Maggie Thatcher was defeated in the House of Commons was when she tried to let shops open on Sundays. I’m sorry for the repetition, but this seems impossible to believe today. She wasn’t defeated on the Falklands War, she wasn’t defeated on privatisation, she wasn’t defeated on emasculating the trade unions. She was defeated over her Sunday trading bill.

The Bill of 1986 was defeated by an alliance of Christian Conservatives and Labour trade unions. The Christians wanted to ‘Keep Sundays Special’, to protect the sanctity of the Sabbath, and the trade unions opposed workers being forced to work on Sundays. When the Sunday Trading Act finally passed in 1994, it was only because of amendments that protected workers rights: Sunday working would be voluntary.

I’m interested in why Sunday trading was opposed. I can see why trade unions wanted to protect their interests: a seven-day working week isn’t everyone’s idea of fun. I can see why Christians wanted to defend the Sabbath: the Book reserves Sunday as a day of Holy rest.

But is there something more? I would say yes. I would say that behind this opposition was an instinctive desire to protect ourselves from continuous striving. A day with an open shop is a day with the possibility of buying and selling. And if you’re buying and selling, you’ll profit or lose: you’ll move up the escalator or down.

Close those shops and the escalator stops. A moment’s respite from the pressing needs of survival.

The Rights of Religion

I am a big believer in religions. Don’t get me wrong: I’m not a Believer (or even a Belieber), but I can see that religion grows out of an instinctual need. And these instincts are usually good for us, or serve some purpose. Religion dominates in three domains:

  1. Community.
  2. Contemplation.
  3. Charity.

These three areas are not well served by other organisations and none cover all three, all together, all the time. Large, participatory organisations like Amnesty International offer us a combination of community and charity. Certain activities, like yoga, might give us community and contemplation. But religion alone nourishes all three. This comprehensive coverage explains both the rise of religions – and their ongoing popularity, in spite of all their absurdities and inherent threats.

It is with absolutely no surprise whatsoever that I see science gradually demonstrating the crucial importance of these three areas of life to our well-being as humans. A healthy network of colleagues and friends is an excellent marker for happiness. Purposeful contemplation, of the sort that prayer or meditation offers, is great for our physical and mental health. And charity, including volunteering our time, makes us feel happy.

To me, it is obvious that such a recurring and popular phenomenon as religion must provide the human race with some large benefits. I remain an unbeliever, but I am happy to take my lessons from religion. A money-fast Sabbath is one such.

I believe that the fight against Sunday trading in Britain, although economically indefensible, was an instinctive response to a real threat. But because it was a threat that we could not frame in a logical way, the Bill passed when all logical opposition was overcome (the trade unions’ objections to Sunday working). However, both the threat and our instinctive response to it, represented by the religious Christian Conservatives, remain.

So I would like to bring back the money-fast Sabbath. In my own irreligious fashion, I propose No Money Mondays. Instead of using laws, we will have to use our will-power, but I think it is worth it.