No Supermarket: Week 14 minute read

Well that was resoundingly successful. I haven’t been to a supermarket since 2010.

Here’s what I bought this week:

  • 3 loaves of sesame bread @ £2.67
  • Le Figaro newspaper @ £1.70
  • 20 bananas @ £3.18
  • 2 cucumbers @ £1.00
  • 15 tomatoes @ £2.25
  • 1 loaf seeded white bread @ £0.97
  • 2 tins of Heinz tomato soup @ £1.78
  • 125g tube of Aquafresh toothpaste @ £0.99
  • 1 punnet of red seedless grapes @ £1.00
  • 200g feta cheese @ £1.69
  • 350g jar of Ajvar sauce @ £1.29

Total: £18.52

So what would it have cost at my local Sainsbury’s? Obviously you can’t get quite the same things – what the hell is Ajvar Sauce anyway?

So, if we exclude that from the list:
My No Supermarket shopping cost me: £17.23.
The same stuff at Sainsbury’s would have cost: £16.88.

So I spent £0.35 more than I should have done. Tsk.

There are a few differences in the shopping basket to note:

  1. I would have had 24 bananas, not 20 (Sainsbury’s Basics bananas come in packs of 8).
  2. I would have had only 12 tomatoes, not 15 (Sainsbury’s Basics tomatoes come in packs of 6).
  3. I would have had only 100g of toothpaste, not 125g (I couldn’t find 125g at Sainsbury’s).
  4. I would not have bought Heinz Tomato Soup, I would have got Sainsbury’s own brand Be Good to Yourself Tomato Soup, saving me another £0.30.
  5. I would not have bought feta from Sainsbury’s. I normally get mature cheddar on special; this week it would have been Cathedral City Mature Cheddar 400g for £1.99. Ouch. It hurts to see that.

I think those things more or less even themselves out (apart from the cheese).

It doesn’t just come down to cost though. It can’t. Even if you include the extra £0.30 saving from the soup, I would have saved only 3.8% on my week’s shopping by going to Sainsbury’s. That is a much smaller saving than I expected.

The Lessons of Week 1

If it’s not about cost, then what is it about? I have no idea, but here are some things I learnt this week:

1. No Supermarkets are less convenient

My ‘local’ shops are further from me than Sainsbury’s – and the markets are even more of a walk. This shouldn’t have been a problem, but turned into a complete disaster when I developed a debilitating foot injury which meant I couldn’t walk for most of the week.

2. I need to learn how to shop again

Without a supermarket crutch to support my dietary habits, my diet has been all over the place.

I’ve eaten a lot more bread than I normally do, simply because it is filling, tasty and widely available. At times in the week, I confess, I was hungry. I’ve eaten everything that was lying around in my cupboards – including muesli that was over a year old, yum!

I expect my diet to stabilise as I learn where to buy what I want to eat. And as I learn to walk again.

3. I can pay by credit card at my local shop

…if I spend more than £5. This is a nice bonus because the nearest cash machine around my way is… at Sainsbury’s.

4. There is an awful lot less choice at No Supermarket

This is a good thing, I reckon. Although it cost me on the soup and the cheese front, it did mean that I got to try Ajvar Sauce! See also #7.

5. There is a lot less packaging involved in No Supermarkets

The fruit and vegetables that I bought were either in recyclable paper bags or were loose. This is a good thing because it means I don’t have to lug all my plastic packaging back to Sainsbury’s for recycling.

6. Fruit and veg at No Supermarkets is a lot more variable

You actually have to look at what you are buying. Once I’ve got over the shock, I’m sure this could turn into quite a pleasant thing. It might make me less of a shopping machine.

7. I spent a lot less money at No Supermarkets

Not item for item, but in total. There is very little opportunity for impulse buying at No Supermarkets because there is a lot less choice and so a lot less to tempt you with. A lack of availability also means that you have to make do without. Things I didn’t buy this week include: a ball of string, a rubber and porridge oats.

Well, it’s been a promising start and I’m looking forward to increased mobility in Week 2!

One more thing…

If you liked this post, then you’ll almost certainly enjoy my newsletter. You can check out the most recent issue on Substack. See ya there - dc:

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David

David Charles is co-writer of BBC radio sitcom Foiled. He also writes for The Bike Project, Thighs of Steel, and the Elevate Festival. He blogs at davidcharles.info.

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