I took far too many books away with me this week, including three about the people and places of Dartmoor—but I only read one: Cal Newport’s A World Without Email.
Newport’s provocation was supported, not only by numerous case studies of organisations that have eliminated email, but also by psychology research and, most interestingly for me, history.
I was startled, for example, by the discovery that email overwhelm and inbox bankruptcy wasn’t merely latent in the system, but already evident from the very beginning, as this anecdote from the book shows.
When Adrian Stone implemented the new email network at IBM in the 1980s, he carefully estimated the number of emails that the server would need to handle, based on the number of telephone and paper messages that were passed between IBM employees on a typical working day.
Email was seen as a significant leap in efficiency for the company, removing the logistical complications of both synchronous communication (pinning someone down for a phone call or meeting) and asynchronous communication (delivering a pen and paper message).
Unfortunately, as the cost of communication dropped to zero, the number of messages the employees exchanged shot up and, within a few days, they’d blown the email server with the superfluous cc’ing of colleagues into endless back-and-forth email threads. Sound familiar?
As Stone puts it:
Thus—in a mere week or so—was gained and blown the potential productivity gain of email.
When IBM discovered this fundamental flaw with email, of course, they abandoned the experiment and everyone went back to communicating face-to-face, person-to-person in the old, slow, productive fashion. Oh, no, wait…
Luckily, in the second half of A World Without Email, Newport suggests alternative workflows that don’t provoke the misery-inducing ‘hyperactive hive mind’ of email and instant messaging.
I’m conscious of the irony of recommending this book in an email newsletter, so—before you unsubscribe—it’s worth saying that the title of Newport’s book is, by his own admission, more marketing hype than practical proposal.
Email still has a (drastically limited) role to play as a versatile, snappy, cheap tool for asynchronous communication. Inspired by the Reach Out Party, if I could declare one inviolable rule for every email interaction, it would be this:
Make your recipient’s inbox a better place to hang out.