No Supermarket: Deptford High Street

Yesterday I went to Deptford High Street for my first No Supermarket grocery shopping.

And it was rather good fun. This No Supermarket business forces you to pay attention to your surroundings. You can’t just go to the shelf, you can’t just look for the own-brand stuff because you know it will be cheap, you can’t very often even know the price of what you’re buying until you’ve handed over the goods. It forces you to look, to ask, to say no, to negotiate – in short, to connect?

A couple of traders just said hello to me, for nothing. Can I help you? Aright, mate? Another looked for a smaller ball of string for me. I didn’t have to ask, he saw from my face that it was too much.

In all, I went to two fruit and veg shops, a bakery and a newsagents – instead of one big supermarket.

This was what I bought:

  • £1.18 6 bananas
  • £1.00 2 cucumbers
  • £1.25 6 tomatoes (on the vine)
  • £0.97 Loaf seeded white bread (sliced for me by the bakers)

Total cost: £4.40.

I reckon at Sainsbury’s I would have spent about the same, or perhaps slightly more. I wouldn’t have spent so much on the tomatoes, but these ones are very tasty. I normally buy Sainsbury’s Basics, to be honest, at about £0.80. But the cucumbers were much cheaper – saved me about £0.50. So it evens out.

I have to say, pleasurable though this shopping trip was, it was not convenient. It’s a longer walk to Deptford High Street than to Sainsbury’s and I didn’t buy any string, an pencil rubber, porridge oats – or the dreaded toothpaste.

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David

David Charles is co-writer of BBC radio sitcom Foiled. He also writes for The Bike Project, Thighs of Steel, and the Elevate Festival. He blogs at davidcharles.info.

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